Blockchain was introduced through cryptocurrency and it still gets associated with Bitcoin. It is true that cryptocurrency runs on blockchain technology, but this particular technology has a broader reach than the former. Let’s take a dig into this technology and find out if it is worth the attention.
Bitcoin and other cryptos have definitely overshadowed the blockchain technology. People seem to think that this technology can only be used for executing transactions of cryptos which prevents them to look at various other aspects of blockchain. On top of it, cryptocurrency been negatively publicized by many media houses and its bright sides have been spuriously kept undisclosed by them.
Today, blockchain stands at the same position where internet was, when it was propounded. Internet became a phenomenon as it evolved and is now basic necessity for any country big or small. The significance of blockchain has been understood by various industries and has apparently dawned upon the marketers as well.
Blockchain can ameliorate the whole scenario of marketing domain. It can take the customer engagement level to a different stage while securing every piece of information in an unprecedented manner. It would help companies cut the unnecessary expenses spent over targeting the potential customers and make the process efficient with distributed ledgers. It would also render the interactions with customer safer and more reliable.
How does it work for marketing?
In online advertising, it is painstaking to verify the stats on the basis of agencies and publishers who provide the data. At the time of counting the clicks on a website or social media platforms such as Facebook or Instagram, it is hard to tell if the page was clicked by a real people or bots. This further complicates the aggregation of ROI, when presenting the numbers to your board. A good deal of expenses is incurred by the companies paying for increasing these numbers. Blockchain will restrict these unethical practices for increasing click counts.
Optimizing the ads
Marketers have faced several issues when it came to gathering personal information of customers such as age, sex, salary, ownership details etc. These details often turned out to be fake due to unreliable sources. Blockchain would be immense help in executing this process efficiently. It will let the marketers get the details directly through the customers who want to share the information. The information provided over blockchain will also remain safer than any other means of transacting details. It would strengthen the brands to address their customers in a better way making them safer to use and trust on.
Safety aspect
There have been multiple instances of user data getting compromised through social media platforms and other websites. Now days, when information security is the topmost priority of every industry, blockchain provides the safest method to secure the information. The mechanism of blockchain is impervious to threats like hacks, viruses and malwares. It works on a decentralized distributed ledger which doesn’t store information like centralized servers and cloud systems. Therefore, adapting a blockchain will make company much more reliable and trustworthy to customers.
Technoloader is a Blockchain Development Company which creates blockchain various industries including marketing. Blockchain technology can do wonders for marketing agencies and we develop custom-built blockchains which could befit a particular company’s requirements.
