The dawn of ICOs have begun a new marketing era. It’s not that the marketing methods didn’t exist before, but they were never explored and exploited the way ICOs did. The way digital marketing has transcended everything else, is overwhelming. It works as a catalyst for the modern economy which is trying to stabilize itself through meandering motifs of the markets.
ICOs have undoubtedly manifested a great benefit of cryptocurrency which was unknown to many. Besides being a form of currency, it has been proved a potential means to raise funds for budding entrepreneurs who had rack their brains and went through enormous cycles procedures and approvals. Cryptocurrency has laid down a simple plan which is beneficial for everyone, the commencers of business and those who help commencing it.
Having said that, marketing of an ICO is as essential as the planning of core business. Since it is now a well-known fund-raising instrument, a cut-throat competition has begun among the projects, vying with each other to prove a better alternate than the other. To sustain this environment and get ahead of the competitors one has to master the skills of digital marketing.
ICOs are now so broad that there is a dedicated section of marketing to them. Deploying various methods and optimizing the reach to prospective investors. ICO marketing comprises of multiple mediums and strategies to convince the target audience into becoming investors. It starts from developing the website and goes as far as email marketing and paid promotions. It actually engrosses all the digital marketing media that you can think of. However, there are some prominent methods which pervade all the ICO campaigns.
Table of Contents
Top 10 ICO Cryptocurrency Marketing strategy that actually works
ICO Website Design:
The first and foremost part of the ICO campaign. Your website tells everything about your project and it is pivotal to your project’s success. It becomes more crucial when it is aimed to generate funds for your dream project. As compared to a regular website, an ICO website has to be more striking, more descriptive in details and it should appeal to investors.
There are many things that an ICO website tells, it starts with the details of formation of the project, which is termed as “Idea” or “Idea Generation”. This particular section tells about the story behind the beginning of project. It tells how the project shaped up and materialized and what inspired it.
Next thing is “Roadmap”, as the word quite suggests, this section transpires the important events and watersheds alongwith the dates. From the idea generation to futureward plans, everything is included. It gives thorough information to potential viewers about the vision and management of the leadership.
Team is the next big thing which gets featured in an ICO website. You cannot raise funds anonymously, all the primary figures need to be mentioned with their academic qualifications and work experience. Your project may even look like a shady piece of work if you skip this detail.
After the specific details, the regular ethics that need to be followed such as user-friendliness of your website and complete details. These things are necessary for every website and the same thing goes for an ICO propaganda.
Airdrop:
Airdrops have emerged as a potent medium of influencer marketing. It lets the user promote a project through their social media accounts and the users get rewarded in return with the coins the project offers. This is a nice example of quid-pro-quo deals where both parties get what they want. Airdrops have come into existence particularly with ICO campaigns. The concept of distributing coins or tokens have begetted a number of such marketing campaigns and airdrop is one prevalent method that everyone is sticking to.
Airdrops are now numbered one of the important strategies of marketing campaigns and have proved very fruitful due to a fair and consentaneous lookout. They provide a ballasted ground to the campaigns and add an edge to your campaign. Cryptocurrency and airdrops go side by side, and prove complementary to each other. This is the most conducive form of marketing which rewards the marketers duly and also make them stakeholders on the basis of their performance.
Bounty Program:
Bounty program is another form of rewarding campaigns which remunerate the marketers through tokens offered in the ICO. It is similar to airdrops but involves more activities, airdrops are limited to social media likes, follows and posts in return of which the marketer gets rewarded. Whereas bounty programs go beyond this and even involves marketing through videos and other activities. Bounty programs are especially known for their big quota of rewards, as the word suggests itself, bounty programs make a distinct presence in allocation of tokens or funds offered.
These programs are unrestricted versions of reward campaigns and give a boost to company’s repo. They play a significant role in building rapport with the prospective investors which is steered itself by one of them. Bounty programs not only enthuse people to take part in your campaign, they help in devising new ways of building awareness about your project. It is an incentive-based program which allows countless people to participate and publicize your ICO in the best and most innovative way possible. Bounty programs forge your way to bigger audiences through different platforms and marketers.
Social Media:
Social media has now become synonymous to digital marketing, as the very base of digital marketing depends on it. Be it communities, forums or any other website they all come under the purview of social media. Social media is the most powerful medium for creating awareness about anything and when such media is mingled with business, it creates ripples that go all across the globe. Since the advent of internet, social media started growing with a steady pace and today, there are countless platforms on which one become popular.
As a result of widespread usage, social media was quickly embraced by enterprises. There are number of obvious reasons which account to its extensive adaption. It is much more cost-efficient and far-reaching than any other marketing stratagem which uses physical objects or places like distribution of pamphlets and television advertisements. The traditional marketing methods are restricted to regional barriers and fail to reach larger swathes. Social media is a giant chain of users who stay connected to each other through various platforms. There are countless apps and platforms which are used by multitudes, but there are a few which are prominent and have become a part of our daily lifestyle:
Telegram – Telegram is an instant messaging app which has become very popular due to its open-source and cloud-based platform. It has become very popular due to its safe and efficient group building architecture. Telegram is widely used creating awareness about new products and ICOs for it provides a more appropriate and secure channel.
Facebook – Facebook is the biggest social media platform with more than 2.2 billion active users. It is a platform which can be used to reach a mass audience living on the other side of the world. An open-source application which caters the remotest regions of the globe and comes as an in-built app in the most of the smartphones.
Twitter – Another social networking service which is even used for broadcasting news these days. It had registered more than 319 million active users worldwide in the year 2016. Like Facebook, Twitter too has become synonymous to social media and a medium to reach millions of users without any hindrances.
PR Submissions:
PR or Press Release submissions are postings of news on the websites. In digital marketing, this holds a special place as there is a significant number of online news readers and bloggers who follow them. In case of cryptocurrency, there have been some landmark websites which can give you a de facto approval and make your project certified for investment. Needless to say, that your project has to be good, but PR submissions do play a pivotal part if making them popular or infamous. The onset of cryptocurrency has brought about some newsmongers to streamline their research into this technology.
The result of which is news websites such as “ccn.com” and “cryptocurrencynews.com”. PR submissions make your project known and coveted among the most influential communities. They can actually your ICO to a whole new level with comments from experts and advisors. In the last couple of years, since the beginning of crowdfunding, PR submissions have shown a steady rise and they are becoming bigger in numbers day by day. Due to their importance, it is also considered one of indispensable strategies of ICO campaign.
Bitcoin Talk:
Bitcointalk was created by none other than the father of cryptocurrency himself “Satoshi Nakamoto”. He created this website as a forum where people can impart knowledge about blockchain and its different aspects. Bitcointalk is not necessarily meant for bitcoin only, it engulfs all the cryptocurrencies introduced yet and the once pipelined for authentication. This platform was created back in 2009 alongside the invention of bitcoin and since then, it has remained the most authentic and reliable source of information on cryptocurrency.
As a credible source of knowledge, bitcointalk is also referred as potent medium for advertising the ICO campaigns. It however doesn’t publicize the campaign as an advertisement rather, the pros and cons are discussed upfront in the forum. Which provides opportunities for sincere and genuine projects to come forth and mark their presence. Besides many other such forums which deliver same service but with a great deal of products and commodities, bitcointalk is a forum which is dedicated only to blockchain technology and cater the right thing to its audience.
Paid Promotions:
Paid promotions are typical methods of promoting your product which includes direct marketing, personal selling, event marketing etc. This category of marketing has been in practice from the very beginning of modern trade. In digital marketing, paid promotion means reaching the target audience through the channels which take payment to make your campaign relay on their platform such as AdWords, YouTube etc. Paid promotions have been effective due to their classified approach to intended customers.
For the ICO campaigns, paid promotions have contributed a lot through YouTube videos, ads on websites and other promotional activities. In particular context of ICOs, when the time is limited and promotion is more crucial than the regular product marketing campaigns, paid promotions create a buzz at different levels. Due to the time restraint, ICO campaigns educe more efforts than any other marketing campaigns.
Reddit:
Reddit is a news content rating and discussion website which has swept the a large chunk of social media. Reddit was founded in the year 2005 and it has garnered the value of $200 million. It has become popular due to its pure content of news and allowance to discuss issues above-board. As of now, Reddit has more than 36 million users and they don’t need to use their email address to sign up. This is the most significant feature of Reddit which makes it different from all the social media websites.
As a marketing media, Reddit provides a giant arena where your product will be analyzed and rated by millions of users. It may also be counter-productive, only if your project is faulty, but for the efficient ones, it cannot be considered lesser than a boon. For ICO campaigns Reddit has proved to be a very productive platform. It catapults your project directly into communities where relevant information is valued and exchanged. If your project is worth the praise, then Reddit is definitely going to uphold it and skyrocket its value like no other publicity stunt can.
Reputation Management:
Reputation management refers to the maintaining of the company’s reputation utilizing tactics which are sometimes technical in nature otherwise involve public relation moves such as posting and deleting social media quotes. With respect to digital marketing, reputation management incorporates a vast variety of strategies from SEO to bug removal on websites. Reputation management is helpful in ICO marketing by providing a constant review of your website and other promotional activities.
It streamlines the marketing by revealing merits and drawbacks of a particular stratagem. Reputation management is considered as a necessity for organizations today. It helps in keeping brand value intact and apprises of the areas of improvement. Apart from marketing, reputation management also plays a big role in the management of an organization. For ICO campaigns it is catalyst which broadens its reach to more investors.
Email Marketing:
Undoubtedly, emails are the most formal way of conveying a message, even if it’s a marketing email, it creates a different impact when you’re approached through this mode of marketing. Email marketing involves sending promotional emails to large number of people and it is proven to be most effective marketing tool. There are a number of advantages that you get through email marketing. First, it is easy to monitor how and which reacted to your emails which makes the gauging of your consumers’ behavior easy.
Secondly, emails are the most cost-effective and can convey a variety of content including visuals, text, videos etc. And email marketing has produced more turnover than any other marketing media. With regard to ICO campaign, email marketing has shown the same impact, in countries like US and UK, emails are taken very seriously. They are adherently read on daily basis and provide a strong basis for ICO campaigns. When it comes to updating your consumers or prospective investors about the recent tidings, emails are the best and most preferred method of reaching a mass at the earliest.
Technoloader is an ICO marketing company which promote ICO projects using the most ingenious strategies. We not only follow the suit but also think out of the box to outperform ourselves. Our team deploys every single marketing technique which is officially approved and likely to bear positive outcome. We have marketed number of projects which became instant success within hours of their launch.
