ICO (Initial Coin Offering) has come forth as a potential instrument for fund raising. It has redefined the meaning of investment for startups and for investors as well. ICOs emerged as a spin-off of cryptocurrency and spread all across globally with a lightning speed. Due to a high Return of Investment, they have become hugely popular among investors and consequently beneficial for companies launching them. ICOs have taken crowd funding to a next level and set precedent for many business models.
Since many companies are now dabbling into it, it has become essential to market ICOs effectively so it resonate with a large number of investors. Marketing an ICO requires a wide and direct approach to target audience, it involves different promotion channels. An ICO campaign by and large involves all digital marketing stratagems from social media to PR marketing. It includes community management, display campaigns, content marketing and paid marketing as well. Please consider a few things before starting promotion of your ICO:
Building Useful ICO Strategy- If you know your product well, you must know how to advertise it. Building a useful ICO strategy is nothing but propagating your ICO at the right platform before the right people. It is essential that you find relevant communities to create a buzz around your product. Even if your product is good, insufficient and improper marketing can take a toll on your ICO. Preparing a detailed whitepaper is also a part of it.
Accomplishment of Strategy- This is definitely the phase post your ICO and it is only possible if your strategy is effective and it is implemented strategically. A methodical deployment of resources and a planned campaign can never fail a good product. Once you have planned your campaign you need to execute it and that’s when ordeal begins. There are ICO marketing agencies that can help you achieve this target, be careful to choose them wisely.
Major Analysis and Replanning- This as well is a part of ICO marketing campaign, an analysis is absolutely required and replanning might come into the picture if you want to re-evaluate your promotion tools. Most of the times, analysis is required to gauge the efficacy of your campaign. It also helps you to learn the shortcomings in your campaign and fulfilling them timely, rectification of errors and filling the omissions is also a part of it.
Affordable ICO Marketing Services:
Cryptocurrency Forums and Discussions: These are playing a major role today in promoting your ICO, there are experts on cryptocurrency and blockchain who can review your product and provide their valuable feedbacks which could prove very useful for you, since many potential investors follow such communities and go by the words of their advices. Reddit and Innmind are some such platforms.
Prominence Building and Management: There are different ways to achieve it, to get prominence among relevant communities require first of all a good product, then your propaganda building skills. The ways to manage it may be different but eventually you have to come to the same baseline with others. It is natural for investors to draw comparison with other products and that’s why you need to use marketing resources efficiently.
Good Web Design and Optimization: As they say, first impression is the last impression, however, a lot depends on your strategy and marketing tactics in terms of ICO, but a rule of thumb is to make your website eye-catching and it has to be user friendly. Even if your product is good, if not packaged well, it might not be alluring enough to be sold.
Q/A Community: That is a new platform to promote your ICO along with imparting information about it. An example of it is “Quora.com”, people come up with different questions pertaining to investment policies and new products, you can answer these questions and provide details about your product.
6 Pillars of Successful ICO Marketing
Telegram- Telegram in an instant chatting app which provides a platform for promoting products and ad campaigns. It has emerged as an effectual platform with its features like channels, bots, telescope, drafts and social login. They all provide a far-reaching media for startups to make their product known among people. Telegram uses an open source software which makes it easily accessible and user friendly as well. Along with many other chat apps which are just used as social interaction and group building softwares, Telegram has come into limelight for creating brand awareness for motley groups such as musical bands, e-commerce websites and ICO marketing services.
Reddit- Reddit is a social news and web content reading website. It has become hugely popular for it provides a platform to people to speak out their minds, which opens possibilities of broaching subjects related to endless topics and consequently a large number of people become aware of what you’re proposing. Reddit has 542 million monthly visitors and it has been ranked 6th most visited website of the world. It becomes a massive arena for the world to see what you write, however, it is not a website where you can advertise your product, but you can create communities and build a propaganda around your ICO by engaging in newsletter postings and answering questions regarding your product.
Social Groups- Social groups such Facebook, Twitter and Whatsapp have become a media for reaching the farthest corners of the world. Their outreach becomes a path for many to promulgate issues, events and organizations. Using these social groups, an ICO can build quite a buzz for it, it works as a billboard which could be seen by a multitude and interested people can approach you easily. You can create communities and groups on these platforms as well, creating a network of like-minded people who can uphold and promote your product. And if you are already a social butterfly, you won’t really have to break a sweat to reach thousands of people.
Email Marketing- Email marketing has been the most ideal and commonly used method of digital marketing. Since the advent of Internet, emails had entered a significant sphere of human lifestyle and not with the access to smartphones, it has become a part of our daily life. Emails are the most formal way of communicating and they are taken far more seriously than social media posts, you can skip a whatsapp notification, but you won’t delete any email without glancing over it once. This is the reason, email marketing has proved to be the most fruit-bearing promotion technique.
PR Marketing- PR marketing includes news websites which are broadly followed by millions of users. Providing news is a unique way of advertising your product as it provides a scope of discussions and Q&A. It opens possibilities of apprising people about your ICO and numerating its advantages. There is a large number of people who closely follow the news website before passing credence to a particular product. It has been divulged as the next level of niche marketing and accosts the target audience very well. PR marketing has evolved as an effective medium for many types of organizations and with the nascent phase of ICOs it has become a platform for disseminating info about it.
Blogging- Blogging is a new and improved way of presenting your ideas, it has also emerged as a creative method of gaining popularity. Be it a person, product or organization, blogs can build your image from the scratch and can make you reach sky high with thousands of followers. Seeing its popularity among netizens, many ICOs have turned to blogging websites for building propaganda and it has produced beneficial results as well. Blogging websites such as Medium is very popular among bloggers and its readers. There are many other ways such as guest posting through which one can popularize its product and make it noticeable.
Final Words:
Technoloader is a top ICO marketing company in India. We have marketed a number of ICOs which have successfully shot up within hours of their launch. Our brilliant stratagems and techniques encompass all the digital marketing skills which can even attract an uninitiated along with the target audience. We utilize all the channels and resources in a way that makes your ICO a wishful investment. Our planning and execution of marketing sources is exemplary and our clients testify that.
