Table of Contents
Overview
A customer loyalty program is a planned activity by the companies which helps them retain the existing customers with special offers and programs. These programs are based on accumulation points which the members/customers earn on their purchases. These points are redeemable under special offers on future purchases. Loyalty programs can also have multilateral partnerships to serve the customer base. Blockchain has emerged as a technology that can serve multiple loyalty programs with safer exchanges of loyalty points and effortless instant redemptions. This technology integrates the options, limitations and redemption rules of every program into one digital wallet which saves consumers from the tiring job of finding point for each program separately.
Modus Operandi
For creating a customer loyalty program with blockchain, you need to use Hyperledger 0.19.5 API and a Node.js web application in accordance with the developer code pattern. The outcome of this will be an application which would allow members to register on the network and require them to sign in for performing transactions. It would allow the members to view all the partners over the network and execute transactions with them. Members will be rewarded with points on purchase and will be able to redeem them later on deals. As part of blockchain ledger, all transactions would also be visible to the members.
The application would also enable the partners to register on the network. Upon the registration, they would be able to sign and view transactions that they did with the other members. Partners won’t be able to directly contact the member except their transactions. It also comes with a dashboard for partners, which would show point that have been earned and redeemed by them.
The suggested method is for those developers who want to build blockchain applications with Hyperledger Composer. Upon completing this pattern, you would be able to do the following:
- Using Hyperledger Composer for creation of basic business network.
- Using Hyperledger Fabric to deploy the network of IBM blockchain.
- Using Composer API to build a Node.js application that interacts with blockchain network.
Sequence
- Member registers on a particular network
- Members make purchases followed by earning, redeeming point and viewing transactions
- Partner gets the confirmation for registration over the network
- Partners can view the dashboard and their transactions through it.
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