Dream 11 has become a phenomenal success in Fantasy sports app industry, it has garnered millions of users across the globe which makes it the No.1 game based on cricket. It also enables you to indulge in betting on live matches without any third-party. However, the format gives room to many sports other than cricket such as basketball, football and kabaddi as well. This makes the app reach in different regions offering various choices, it makes the app enjoyable to a larger number of users.
Dream 11’s popularity is increasing day by day for its inclusiveness of sports and betting, and its adaptability on all the platforms. It also gives a user-friendly environment to every user, which is the key factor behind the massive number of users on this app. Currently, there are 1.5 billion registered users on this app, which makes it massive. It has also become a source of inspiration for many aspiring developers.
Interesting fact about this platform is, it is not only being used for playing but also for betting and the rising number of bettors is simply overwhelming. And these bettors are not just laymen trying to make profit on each over, the bettors’ lobby includes some of the wealthiest personalities such as celebrities, gamblers, and sportsmen as well.
With the broadened reach of internet and smartphone today, the level of accessibility of such games is also astounding, you can easily play these games over 3g or 4g network cheaply available by any service provider.
The need for such a game was felt unanimously a long ago, it finally happened in the year 2011 when Harsh Jain, who is the co-founder of Dream 11, introduced it. The wait was over for all the cricket lovers, it was a result of 7 years of hardwork and patience. Dream 11 is particularly enjoyed by a humongous population at the time of IPL, its popularity has clearly paid off as MS Dhoni is its brand ambassador now.
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Message from the Co-Founder:
“My partners and I created this app out of sheer madness that we share for cricket and other sports. As a child, I used to play fantasy football game and wondered if something like this can be done for cricket fans as well. Our enthusiasm towards sports drove us to develop Dream 11 and result is above-board now.”
Why did you create Dream11?
“We felt that were able able to enjoy cricket but only as viewers, we wanted to give them a more personalized experience which could be attained only by creating an engaging game. Playing cricket on Dream 11 is like living your dream, it gives you those moments that you cheer not only as a spectator but as a player.
There are other apps which give similar experience and offer decent services to their users as well:
Myteam11
CricBattle
Playup
Khel11
Champs11
FanMojo
Unique Business Model
Every startup aspires to introduce a business model which is feasible for everyone, making it adaptable for a large number of consumers. Dream 11’s business model does the same and it succeeds in achieving the feats with a platform that gives out lifelike experience to all the players.
It owes its popularity to these salient attributes:
- On Dream 11, there is no fee for registration.
- The induction of bonus structure which gives users a chance to earn by making another person join the platform with a referral code.
- The transfer of bonus points happen within a couple of hours. The account of the person referring is credited with bonus points.
- The app’s name dream 11 actually represents the team, therefore, every user has the ability to constitute his team of 11 players. There are other rules as well which determine what type of players such as batsman, bowler or all-rounder one get one get in his/her team.
- Following the bidding system of IPL, dream 11 allows its players to spend significant points on their players. Every player get credited a sum of 100 points in order to acquire players his his/her team. Players can choose the best ones on the basis of their performance and offer them point for playing in their team.
- Upon finalizing the team, the times comes to join the contest and that’s when Dream 11 earns most of its revenue. There is an entry fee for joining the contest which is also known as hot-spot.
- Each of the contestants are given a fixed grant upto which they win. It is as meticulous as it happens in real tournaments from the number of teams contesting to their sequence of playing. There is also a ranking position which is followed for distributing points.
- The systematic structure determines how many teams can participate and how many can win in a particular contest.
- The platform follows a stringent system of freezing the names and numbers of teams, post this period, no changes are allowed by anyone.
Revenue
Dream 11 is a freemium service which means there are lots things you can do on this platform without paying. Users can register for free and play, they are required to pay the entry fee only at the time joining the contest. This makes earnings a little harder for the makers and accumulation of a hefty amount is only possible when there are millions of users.
On the basis of existing user-base, the estimated revenue of Dream 11 is approximately 4.6 Crore in INR (US$6,00,000-9,00,000) from every match. Besides this, players interested in football and basketball are also allowed to form their team.
Moreover, Dream 11 also allows sport fans to work on their business model to bring forth more contests and matches.
Things to remember before you start your own Dream 11
To kickstart your journey on dream 11, you need to focus on these points:
Profound Research
You should do a widespread research before coming up with a match or contest for analysing how broadly it will be played.
Strategic Approach
You need to strategize your game really well, it involves the budget of the game, team management, list of features and also the audience you’re catering.
Deciding on platform
The platform on which you decide to launch your game will determine the number of players joining, this again has to analyzed beforehand.
Suitable Format
There is a wide range of formats available on Dream 11, before choosing the format, you need to weigh the options and go for the one which makes your game most interesting. There are different rules in each format and they all can bring various levels of excitement.
Recently, Pro Kabaddi, NBA and Football games have also been included on this platform which makes it interesting for a larger set of players.
Marketing
In order to make your game successful, you need make put efforts in marketing as well. It is essentail for you make your game reach masses and that can only be achieved by effective and widespread marketing campaign. You can opt for online or offline marketing based on what suits you more. Offline campaign involves agents such as print media, electronic media, radio and exhibition whereas online campaign involves mobile marketing, social media and search engine optimization.
Upshot
That was our cheat sheet to make your own application as intriguing as dream 11. It is recommended to hire a fantasy mobile app development company which could present your idea of a certain in the most enthralling way. Technoloader is one such name that can make it possible for you.
