PPC (Pay Per Click) has emerged as one of the most efficient and reliable media for promoting your business over the internet. Under this online advertising model, a business owner pays a website or websites when the ad posted for his/her business is clicked on. As internet is now ubiquitous, we all have seen the ads posted on websites, all those ads are typically a part of one or other PPC campaign.
It is impossible to tell who exactly started PPC campaign as there are many claimants, but it started in mid 1990s. The first documented usage of PPC was done by a web directory called Planet Oasis. From then, as the usage of internet increased, Pay Per Click gained traction in the market and many technology giants adopted it. Today, brands like Google, Yahoo and Microsoft offer this service on their search engines.
Google AdWords, Microsoft adCenter and Yahoo Search Marketing are biggest PPC providers today. Since it was initiated in 1990s, PPC models have got systematic and streamlined today. Organizations that have employed this particular media have been benefitted as internet makes them reach millions of users across the globe. There are mainly two models under which a PPC campaign is rolled out:
Flat-rate PPC
Under this particular model, the business owner or advertiser and website owner or publisher agree on a fixed sum that is paid by the former to the latter on every click. This model has been widely used by the shopping website. There is something called rate card which is used to show the tariff details according to different areas and networks thereof. This is the most widely used model for Pay Per Click as the conditions remain very clear.
There’s also some scope of leniency in this model when advertisers pay more than the publishers demand, on seeing greater visibility on website. For the most part, these websites are dedicated to a particular service which get ad posts from the most relevant businesses, therefore, the conversion rate is also higher. With the help of rate cards and simplified model, flat-rate PPC has become very popular among various industries.
Bid-based PPC
Bid-based PPC takes place literally over bids in a private auction which is hosted by publishers or network of advertisers. It follows a little complex system as compared to flat-base and includes SERPs, Quality Score, click-through rate, conversion rate and contextual ads as well. All in all, Bid-based Pay Per Click is more sophisticated and take placed among a larger networks advertisers and publishers. It also includes third parties for hosting ads on different networks.
For assisting you in PPC campaigns, there are various PPC marketing services today. These companies can assist in you evaluating your campaign and suggest you the right platform over which you can drive your campaign. They perform audits and also help you generate leads, making the whole process highly optimized for you. Technoloader is an IT solutions company which provides strategized and result-oriented PPC services. Our services have generated significant amount of revenue for our customers.
