This is the case study of the development and marketing project of Thour Nature Resort which we pulled off lately. Like all our other projects, this was also handled by the most skilled developers and marketers. Before we get into the details of it, let us go through a brief note about this account.
Table of Contents
Thour Nature Resort
Thour Nature Resort is a resort property located in Jawai, Rajasthan. To be precise, Jawai is a small hamlet located in the Sumerpur Tehsil of the Pali District in the state. Before you know about the resort, you need to know about the place it is located at. Jawai is emerging as one of the most attractive destinations for tourists in Rajasthan. And the reason for that is its rising population of Leopards who are living in a unique environment, several species of migratory birds, crocodiles and various other animals. But despite all that, Jawai is not as popular as the other wildlife hotspots in the state.
Thour has made a genuine effort to make that happen and if has been successful in its efforts so far. They offer a swashbuckling safari ride, stay in luxurious glamping tents and many other activities that make your trip totally awesome. This resort has focused on some of the most essential areas that have been neglected by all the other service providers in the area. It has beefed up the security of the property by deploying CCTV cameras and armed guards. In addition to that, Thour is providing 100% home-grown organic food to its guests. In the evening the guests can enjoy a gala time around the bonfire and enjoy drinks as well as delicious food. With all these features, Thour ensures that its guests spend a perfect time and get to see Jawai to its fullest.
INDEX:
1. Before Starting Website Development & Marketing
1.1 Local Market Analysis
1.2 Competitor Analysis
1.3 Wildlife Photography
1.4 Business Verification on Google Map
2. Development Phase of Thour Nature Resorts
2.1 Development of Website Layout According to Google Algorithm
2.2 User-Friendly Interface
2.3 Mobile-Friendly Website
2.4 Website Speed
2.5 Blog Integration
2.6 Development of Booking Engine
2.7 Creation of Social Media Channel
3. Search Engine Optimization
1. On-Page SEO
2 Off-Page SEO
1. On-Page Optimization Techniques
- Meta Tags Optimization
- Robots.txt
- Sitemap (HTML & XML)
- Website Content
- Google Analytics and Google Webmaster Tool Integration
- Google Tag Manager
- Canonical URL Fixing
- Facebook Open Graph Tag and Twitter Card
- Facebook Pixel Installation
- Customer Chat Support
- 2. Off-Page Optimization Techniques
On-Site and Off-Site Blog Publishing
- Relevant Guest Blogging
- Relevant Forum Posting
- Quora
- Travel Business Directory Listing
- Video production & Marketing
- Social Media Marketing
4. Digital Marketing Strategy To Get Leads & Sales For Client
5. Facebook Ads
6. Email Marketing To Travel Agents
7. SEO (Search Engine Optimization)
8. Let’s Now Take a Look At The Results
9. Keywords Rankings
10. Traffic
11. Leads/Sales
12. Wrapping It Up
13. Client Review
1. Before Starting Website Development & Marketing
The very initial phase when the resort was being constructed and we were contacted by the client for the development of the website and marketing of the resort. We had to come up with a platform that could represent the beauty of the resort as well as the place it is located at. Our developers worked on the framework of the website while our marketing team collaborated with the photographers and took snaps of the dam, wildlife and other places in the region. Once the tents were set up, we did a photoshoot of the property as well. The marketing had to be overarching to attract maximum number of customers, in the following points you’ll get the details about the specific tactics.
Local Market Analysis
This is a place that is reachable by all various big cities of Rajasthan and a couple of other states as well. We did an analysis of all those places that are nearby and zeroed in on the audience that likes to visit places in the vicinity. Apart from individuals, we also targeted the corporate sector as there is a large number of outings and weekend tours are planned by big and small companies both very frequently.
Competitor Analysis
Though Jawai is not as popular as the other tourist spots of Rajasthan, it has been gaining popularity lately because of the growing population of leopards, birds, crocodiles and other animals. We cannot say that there is a huge number of resorts but a few had already made a mark on this land before Thour. So we reviewed the services that the existing resorts are providing and found out things that we could be better at.
Wildlife Photography
It was going to play a pivotal role since we needed some striking photos on the website that could show the beauty of this region. We hired a professional wildlife photographer who could give us great snaps, it took us almost two days to finish the work as we had to wait for hours for a perfect shot.
Business Verification on Google Maps
Unless your business gets verified on Google Maps, people don’t find it credible and since we wanted people to find out our resort, this was mandatory. Our marketing team took care of that and registered Thour on Google Maps.
2. Development Phase of Thour Nature Resorts
The development of Thour’s website went on for almost a week, it was a brief period when we had a lot of brainstorming sessions. That’s because we wanted to represent the property and the region both at their best. We involved our client in every discussion and meeting, we also took ideas from our extended team to gather the best ideas that could make an impact on the visitor of the platform.
Development of Website Layout According to Google Algorithm
It is essential for the website’s layout to get designed and developed as per the Google algorithm. With that, we can ensure that the website gets visible on its platform and could reach a maximum number of netizens. Our developers did special homework for making the layout more conducive and they also came up with amazing ideas that could bring more efficiency into every stage of this process.
User-Friendly Interface
Creating a user-friendly interface is a must when you want your website to make some noise among the target audience. And to do that, our designers and developers worked in tandem with each other so nothing is missed and we could make a perfect website.
Mobile-Friendly Website
You cannot really expect your website to be brimming with visitors if it is not optimized as per the mobile users since most of the people access services through their phones today. To make the website mobile-friendly, our developers utilized the most advanced programming languages and tested the mobile version several times to ensure that there is no error in it.
Website Speed
Apart from a stout server, there are many other things make a website’s speed better. Considering the fact that we had to add some high-resolution content, we had to make sure that they don’t website’s speed slow. So we optimized the images and text in a way that they don’t make the speed slow.
Blog Integration
When it comes to wildlife people actually prefer to read some good content that could tell them about the geography and ecosystem of a particular area. Our content writers had to bring the real Jawai into their blogs and we made sure that they get sufficient insight into the geography so that the content could be vivid. We also focused on current affairs of any kind that affected the wildlife in the area, for example, the mysterious deaths of birds in many towns of Rajasthan.
Development of Booking Engine
Another big task that had to be carried out very carefully, without any mistakes. Because if there is any snag or problem in the booking engine our client will lose business and we certainly do not want that. So we made sure that the booking engine is made robust, it had to deliver speed, security, and efficiency. Our team delivered that by deploying the most productive measures and practices.
Creating Social Media Channels
The very first step towards marketing is to mark the presence of your business on social media and if you want an overwhelming response, you have to create a buzz. Our team came up with the most unique ways to popularize the resort. We focused on the USPs of Thour and promoted them with attractive images and impressive content on all the major social networking platforms.
3. Search Engine Optimization
One of the most prominent methods for promoting a brand over the internet is SEO and it has to be handled by experienced professionals for positive results. We had the most talented and seasoned minds of our team working on this campaign. They made sure that an overarching approach is taken to ensure that we are doing everything that could be done for bringing better results.
i) On-Page SEO
On-page SEO is an important part of the overall search engine optimization technique, it focuses on the optimization of web pages so that the website’s rankings could be improved. With a team of skilled executives, we did that very easily and made sure all the pages of the website designed in a matte that they produce the most promising outcome.
ii)Off-Page SEO
Another section of this practice is off-page SEO that deals with things outside the website to achieve the same purpose. For this particular task, there is some research required and our team did that, we analyzed all the extraneous factors that could hamper the success of the website and strategically, got rid of them without any hassles.
i)On-Page Optimization Techniques
There are specific techniques deployed in both of the practices and one needs to be aware of both of them before handling such a project. Here’s a list of all the techniques that we used:-
Meta Tags Optimization
It is important to optimize meta tags too as they impact the quality of your content and help you get more visitors on your blog and website. Our marketers did that after taking a review of the entire content of the platform and also considered the content that we could include additionally. At the end of this practice, we could come up with some glorious results.
Robots.txt
This is a particular type of text that tells the search engines what to search and what not to search. It has to be done smartly as you want the engine to look at the particular details and show it to the users. Our team take note of the specifics and integrated them as the meta robot tags, we took an overall analysis before including any specific tag.
SiteMap (HTML & XML)
Preparing the sitemap is a critical job that needs to be done with the utmost care and our designers made sure all the pages are arranged in a manner that the website delivers better results to the visitors in every manner. We made sure that the speed and accuracy of the website remain impressive and there are no issues in searching and accessing different pages.
Website Content
Content drives the website towards success and unless that is optimized, you cannot expect traffic to grow or at least reach a satisfactory level. Our content developers, designers, and content writers worked together to come up with the best results. We didn’t leave a stone unturned to make sure that the content enhances the overall charm of the website.
Google Analytics and Google Webmaster Tool Integration
The integration of these tools is very important as they bring your website closer to the target audience. You can also bring a higher level of accuracy in search if tools such as Google Analytics and Webmaster are correctly optimized. Our marketing professionals worked with a foolproof strategy and made sure they are correctly configured.
Google Tag Manager
For correctly optimizing the measurement codes and analytics, our team used Google tag manager. It is a great help for the marketing professionals who want to create a great impact on the domain with their website. Our marketing team did a great job of figuring out this particular platform and delivered precisely what our client demanded in this context.
Canonical URL Fixing
With a canonical URL, it becomes very easy for a website to highlight its content. Our team put the best efforts for optimizing this section and made sure the results could be visible. Within hours after we made the change, we could see the impact and the traffic started to grow higher. Our client wasn’t aware of this and was astonished at how we achieved this feat.
Facebook Open Graph Tag and Twitter Card
Facebook and Twitter are huge platforms that could immensely help in improving the traffic on your website, but one needs to know how to use it deftly. Using the open graph tags on Facebook and cards on Twitter you can easily drive more traffic to your website. Our team made sure that Thour registers its presence with impressive images and content, and the visitors could easily access the website through these platforms.
Facebook Pixel Installation
With Facebook pixels, it is easy for a website to track the conversions from the ads on this platform. It helps your website in gaining prominence among the target audience and allows you to bring more visitors to the platform. This feature could give you great results but it has to used deftly, our team got expertise on this tool through some previous project and we made the best use of it this time.
Customer Chat Support
Once your website starts to attract traffic, you need to be ready to entertain them as well. We did it for Thour and set up the chat support option, initially, the chats were also handled by our team the client specifically said he doesn’t have anyone experienced to do this job. So we handled the chat initially for this account and also trained the clients’ team to do that.
ii) Off-Page Optimization Techniques
The list of off-page optimization techniques is also long and they make a major impact on the promotion of your website. Here’s the list of the techniques that we used:-
On-site and Off-Site Blog Publishing
Blog publishing remains one of the key activities for creating brand awareness. It is very important that they are published on the brand’s own website and other platforms too for covering a great number of audiences and appearing on the top of searching results. Thus, we made sure that the articles are published on a regular basis on Thour’s website and on other platforms too.
Relevant Guest Blogging
Guest blogging or posting is a potential method through which a website can make a mark in its domain. We approached some dominant websites that provide services to travelers and did guest posting on them. It helped the brand create awareness among a great number of audience and also gave a kickstart to the marketing campaign of Thour.
Relevant Forum Posting
While posting blogs on different websites, it is also important to keep in mind that you get associated with relevant forums where you find more audience. Our team did a fantastic job of finding out the forums that could help us zero in on travelers, wildlife lovers, and bird-watchers.
Quora
This knowledge-sharing platform has become a great source of digital marketing. With its help, one can reach like-minded people who would be interested in your views, news, and brands. Therefore, we created an account of Thour on this website and gave elaborate information about the resort and Jawai by answering multiple questions regarding wildlife in Rajasthan and India.
Travel Business Directory Listing
Without getting listed in the travel business directory, we could not expect great results. So this was a mandatory job that our team took care of, we helped our client in this process and made sure it went smooth.
Video Production & Marketing
No matter which domain you are in or what service you are offering, there is no better way to reach millions of netizens than a YouTube video. But if it is a resort that is located in the middle of a jungle than the video has to be mesmerizing. For making a perfect video and we hired a drone and took permission from the local authority to use it. With its help we shot this beautiful region just like the way you see wildlife in channels like National Geographic and Discovery. We also thank the client to be open to this idea and to sustain the budget for the production of the video.
Social Media Marketing
There is no need to tell how important it is to maintain a brand’s position on social media in order to create a strong impact on the target audience. Today, there is a large number of platforms that could be used for creating brand awareness. Therefore, a wise marketer needs to go all-out when it comes to driving the campaign on social networking. Our team did that with aplomb and made sure Thour reaches a large number of netizens.
4. Digital Marketing Strategy To Get Leads & Sales For Client
The aim of marketing is to generate leads and to convert them into sales, all the efforts are directed to achieve that feat and unless you do that successfully, research and analysis go on. While working on this account, our team focused on maintaining an extensive reach on all the travelers while also zeroing in on the target audience that are bird-watchers, wildlife lovers and photographers. We had to take an all-encompassing approach so that Thour could register its presence among all types of travelers.
5.Facebook Ads
When it comes to Facebook ads, you are sure that you are going to get positive results due to the wide reach and user-base of this platform. Thus, we had to create ads that could mark a strong presence of Thour and Jawai among one of the top-notch destinations for tourists. We remained very specific about showing the USPs of the resort in each of these ads.
6.Email Marketing to Travel Agents
Email marketing is certainly a great method to reach prospective customers and target audiences. But when it comes to the tourism business, you have to be more specific about whom you want to reach and how. We all know about the significance of travel agents in the Indian market and with their association, any sort of commercial lodging could get benefitted. So we also shot emails to several travel agents to associate with them to reach a large number of travelers.
7.SEO (Search Engine Optimization)
As we have already discussed above, it is an important part of marketing and our team handled it very well.
8. Let’s Now Take a Look At The Results
After the website was developed, launched and the marketing was done for a week, we eagerly waited for results. As the strategy and execution both were foolproof, the results had to be exceptional too. Luckily, we got what we expected and our client was very happy with the results. The traffic was up on the website and we were prepared to answer all types of queries. We got a response from all the platforms that we used for promotion and it was a great achievement.
9. Keywords Rankings
The keyword rankings play a pivotal role in establishing a firm place of a brand in its domain. Our entire team made great efforts and we received overwhelming results, with impressive results, Thour got a great response and we were also able to turn a huge number of queries into reservations.
10. Traffic
The traffic was remarkable and our trained professionals were able to answer all their queries with aplomb. While we talked to the visitors, we also trained the sales team of Thour to handle these conversations and to give an appropriate response to every question.
11. Leads/Sales
As the traffic grew, we were able to generate leads and convert them into sales. This was a crucial process as we also had to discuss specific details about the duration of the trip, services included, and discounts. As we generate leads, it is also important to follow them unless they are turned into sales. We used mostly emails or live chat to start the conversation with the visitor and when they agreed on it, we also called them.
12. Wrapping It Up
Thour Nature Resort has been a unique account for us as we never got a chance to work with a hotel or resort property before. Thankfully, it had been a very fruitful marketing campaign as well and the client was extremely happy with the response to his venture. We hope that the detailed logs of this case study help you understand our work culture. We put our customers always ahead of us and go above and beyond to deliver results.
13. Client Review
Hello, I am the owner of Thour Nature Resorts and I am willingly giving this testimonial to all those people who are seeking IT and Digital Marketing Solutions, Technoloader is a company that can give you promising results without any hiccups. I give them full credit for the success of my business and admit that without their help, my resort could not have registered a strong presence in the market. Kudos to the team of Technoloader.
