To stay ahead of the competition of mobile apps, it is crucial to keep a close eye on the new trends for App Store Optimization in 2023.
In recent years, Apple and Google have been releasing several advanced tools for developers as well as for managers to use in their app optimization practices. When utilized effectively, it can have a positive impact on the performance of your app in the marketplace.
On the contrary to that, it adds a lot of complexities to the practice. To avoid that, here’s a blog that you need to drive success to your mobile app.
But, first things first. Let’s begin with the basics to get a clear understanding!
Table of Contents
What is ASO or App Store Optimization?
APP Store Optimization is the process of optimizing your mobile apps such that they rank higher in the respective app store’s search results.
After the app development process, it is uploaded to the app store. Next comes the role of an app marketer they start working on the marketing strategies such as paid advertising, blogging, and social media.
On the other hand, app marketing isn’t limited to these forms of marketing. To drive more visitors and customers to your app, App Store Optimization is a must.
There are a number of aspects that affect the app store optimization process. Be it negative reviews, irrelevant snapshots, or improper descriptions, users will ultimately bounce off without downloading your app.
In this blog, you’ll learn everything that is important about ASO such that you achieve your marketing objectives.
So, without further delay, let’s get started!
Why Is App Store Optimization Important?
ASO plays a crucial role since it gives you complete control over your app’s visibility and discoverability in the app stores.
It gives you complete control over your app’s visibility and discoverability in increasingly competitive app stores. This fact is of no surprise to anyone that app stores are competitively similar to the SERPs.
With more than over 5 million apps both in the Apple App Store and Google Play Store, it is quite a difficult job to gain presence and visibility. With ASO, you can possibly improve your app’s visibility and discoverability in the app store.
How Does ASO Help Ranking Your Mobile Apps Higher?
If you want to increase the discoverability of your mobile app, you need to ensure that it is optimized enough to be found.
Investing time into strategizing your ASO process can help you improve your app store rank store. Other than that, you’ll get more app downloads and your user base will be expanded.
The main goal of ASO is to get more app downloads, but there are some other reasons as well. Those include:
- Increasing brand awareness
- Boosting engagement amongst the audience
- Gathering positive & frequent app ratings and reviews
Strategies for App Store Optimization
App Store Optimization best practices can help your app rank higher in the app stores and receive more downloads.
Below mentioned are some strategies that can help you improve your ASO for both Google Play Store and Apple App Store.
- Use a Descriptive Title
You must be wondering, what’s in the name? Right? Well, a good title not only introduces your app to its potential customers but can also help in ranking higher.
Apple App Store provides you 30 characters for your title, so you can be descriptive enough. While, Google Play Store gives you just 30 characters for your title, thus, you need to be concise enough.
- Use Keywords Wisely
Keywords play a vital role in ASO. It greatly affects your app’s discoverability in respective app stores.
Just like titles, the manner of handling keywords differs from Apple App Store to Google Play.
With Apple, you get just 100 character limit for your keywords, thus, you need to choose your keywords wisely. On the other hand, with Google Play, there’s no such field as keywords. You get a 4000-character limit in the description field, so you can play with keywords over there.
- Describe The App Properly
The description of your app is just like your app’s landing page.
If your potential customer has landed on your app page, you would want the app to be downloaded. That’s where the app description helps!
Your app description should be able to tell people:
- What does your app do?
- What issue does it solve?
- How will it ease anyone’s life?
- Why is it worth it?
Try to be descriptive enough for your app description since people go through it before downloading it.
- Use High-Quality Screenshots
On average, people spend only 7 seconds on an app page to make a decision of downloading it or not.
Using high-quality screenshots can help convince someone to download your app. However, consider using them wisely, and try to focus on the key benefits of your app.
- Add an App Preview Video
Approximately 85% of the audience watches videos before making a decision. This way, you can harness the power of videos to give your prospective users an idea about what this app can offer them.
This ASO strategy can help your app page rank higher since it is providing valuable content to the audience.
- Encourage Positive Reviews
Positive ratings and reviews have a huge impact on your app store optimization efforts. Try to get as many reviews and ratings as possible.
You can influence customers through word of mouth by leaving a review about how they felt after using your app. Another way is to send push notifications to encourage people to rate your app and leave a review.
- Focus on the Icon’s Design
Designing an interactive and engaging app icon plays a crucial role in increasing the downloads for your app. That’s because you just get one image to influence your potential customers to click through your app.
Keep in mind that you design your app’s icon to be engaging, eye-catching, and not too similar to your competitors.
BONUS: 3 More App Store Optimization Tips
Let’s have a look at a few more app store optimization tips to help you rank higher!
- A\B test your app store fields and improve the key metrics that are associated with every field. This testing is critical for getting value from the available optimization areas.
- Use Apple’s Spotlight Search for searching the apps that have already been installed on other mobile phones. This way, the app’s engagement level also gets impacted positively.
- Your app store page presentation impacts your conversion rate, that is downloads. It should be the topmost priority for generating more downloads.
Final Words
Being an app marketer, you must follow several App Store Optimization strategies or best practices, that are mentioned above in the blog.
When people conduct a search on app stores for their preferred app, they have a high expectation to discover a specific app. But if you stop paying attention to what can drive more people to your mobile app page, you will be at a great loss.
Hence, you need to keep changing and making modifications via App Store Optimization strategies and tools.
So, that’s it for this blog. We hope that you’ve now gained much information on ASO. In case you need any help, we’re here to help you!
At Technoloader, we follow numerous strategies for popularizing your apps on the respective app stores. With cutting-edge knowledge, app intelligence, and marketing tactics, we can help you achieve success in the competitive scenario.
Are you looking for ASO Services? Get in Touch with us:
Call/Whatsapp: +91 7014607737 | Mail ID: [email protected]
