For making your E-commerce venture an absolute success, it is a must that the platform provides a great experience to every single user. The purchasing of different items has to be handled very deftly and it must make everything seamless in terms of payments, ordering, etc. To do that, it is a must that you team up with an e-commerce development company that could make flawless websites and apps.
There are plenty of ways to drive an e-commerce platform development but you need to be certain about what you want and how you like it.
Starting from the basic layout to the sophisticated processes like ordering matching, every single task has to organized to the hilt.
In this article, we would discuss 18 ways to make your e-commerce website or application more alluring for the target audience, here they are:
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- Consider the users
Before starting to work on the design or anything else, it is essential for you to figure out what your customers want. You need to build the platform as per their preferences and come up with impeccable results in the end. At the time decision-making, it is pivotal that you think of all the requisites from the perspective of a customer. This helps in gaining traffic and gives you upper-hand in maintaining a healthy user-base as well.
In case you are not sure about what your customer might want, you can always come up with more opinions and discuss it with professionals. Brainstorming should be the base of every step taken in the development of an e-commerce platform and you have to certain of it.
- Simple and friendly designs
You don’t need to stick to the sophisticated designs necessary to make your program more particular in some way. There is more probability of losing customers if you do that and it is recommended to adhere to designs that the users are familiar with.
By doing that, you ensure that your designs are likable and already popular among users, you don’t risk your platform getting censured because of its appearance.
When you are going through the process of determining designs, it is suggested that you start looking at the possible options first. After doing that, you are sure about things that may or may not go in favor of your business, you can always make changes in the simple designs if required. You can also incorporate as many images and videos you like for giving a more forthcoming appeal to the customers. The developers you are working with must know how to work with advanced platforms such as Shopify, BigCommerce, or WordPress, etc.
- Employing the view cart button
With the deployment of a view cart button, you enable the visitors on your app or website to save the options that want to review or buy later. It enables to plan their purchase that makes the whole thing effortless too, you also allow them to optimize their search in many ways. It ameliorates the entire experience in various ways.
The usage of this button brings an enormous amount of efficiency to the overall usage. It can be easily placed at one corner of the screen where it is easily seen and can be accessed. It also allows users to store multiple items and to give multiple dimensions to this process.
It is one such feature that makes the usage of e-commerce more friendly, it becomes an attribute that gets better for good. While creating the cart, it is a must that you look at the overall aspects from the background to the outcome, it must give better insight into the products all along.
- Always quote the genuine prices
For quoting the price of any particular item, you have to be very genuine in your approach. You would be giving the Maximum Retail Price (MRP) of every product by every manufacturer or the retailer, you need to show the final price on your platform with the break-down of taxes. You must not take a laid-back attitude in doing that as it is very important for the customers to know the right price after the levying of all the charges. If you miss on that, it could be the perfect recipe for disaster for your e-commerce since these facts are promptly shared on social media by the users.
To calculate the upfront price, you need to have all the information from all the sources and should give maximum time understanding the policies as well. There are many regulations and taxes that are implied on a product depending on its make and value. Before you start selling them, you must know about its implementation and should also provide the right explanation to customers if you have a query regarding the price of a particular item.
- User mustn’t be distracted
In order to increase the sales, all the focus should be directed to make the users feel good about the platform and they should not be distracted by anything negative. You can always provide more information about the products and services, newsletters should be a part of it and maximum effort should be made in imparting as much information as possible.
All the possible means and methods have to be used for reaching users while making sure that the information being shared is 100% genuine. On each and every contact page, the data has to be very precise and it should inform the users about the usage. There shouldn’t be any doubt in the readers’ minds about the purchase process or the product. At the very moment when the users open the application, you allow them to choose to have the additional services for obtaining information or not.
- Striking Images
Every product on your platform should lure the visitors to buy them, as they say, the first impression is the last impression, you need to ascertain that as soon as the users look at the picture of the product, they fall in love with it. It does not mean that you add up things that the product does not originally but the image has to be made vivid.
If the photos are not impressive enough, then you cannot expect the customers to even look at it long let alone buy it. Therefore, it is a must that every image has been worked upon elaborately and there is absolutely no obscurity or pixelation in the image. Also, the images have to be treated based on the nature of the product, be it a clothing item or kitchenware, every product has to look inviting it must be worked upon accordingly. Based on the nature of the product, its merits should be seen in the photo, whether it is an overall appeal of an accessory or a particular detail of a tool.
Especially when it is a lifestyle product, the pictures need to be highly impressive and they have to convey the right kind of appeal per se. They have to entice the onlookers in every way and so they are willing to buy the product as soon as they lay their eyes on it, the visitors should be thoroughly impressed by what they see.
When you are working on an image of a product, it is important that you focus on all the important points of the product. If it is a clothing item you have to focus on its color and quality, you need to be explicit in your approach so the viewers could notice everything as soon as they see the picture. The detailing should also be provided for which you need to enable the feature that shows the product in enlarged vision and the visitor is able to look the product closely.
- Take a genuine stand
It is very important for you to remain genuine while trying to sell your products, if you lie about their quality or even hide some facts, it could be counterproductive for the entire business. We all know that most buyers purchase products after reading the comments of people who have already purchased it. Furthermore, it would take just a few minutes for the frustrated customer to go on social media and tell the whole world how your platform has wronged him/her. Therefore, be honest about your products’ quality, and if still, something goes wrong, apologize, and offer a full refund or exchange of the faulty product.
- Post all the reviews without filter
As already discussed above, most of the buyers make up their mind for purchasing a product after reading the reviews, so it is obvious that if a product has received negative comments, the prospective buyers will avoid buying it. That is the most obvious response that can anticipate and try to work towards improving the quality of the product, by no means you should try to remove the negative feedback.
Remember, we are living in an age of consumerism, and the customer is the boss here. You have to let them vent their anger through the comments and let others read it. At the same time, you also need to make the apology public and take compensatory steps to retain the customer. By letting all the reviews visible, you will certainly make your e-commerce business a better choice for consumers.
- Navigation Menu
With a navigation menu, it is very easy for the users to browse the products and it helps you deliver a great experience. These features bring more clarity to the users and enable them to explore more, they can also check various things easily and figure out things on their own. It definitely makes your platform more user-friendly by allowing users to manage things easily.
However, when you are working with this option, you need to be careful about not loading it with extra features unnecessarily. This could confuse the users and make the section of categorization difficult if you want to give out a seamless experience, it is a must that you take cognizance of all the features according to their disposition.
The categorization of different products and their images including the metadata has to be optimized in a productive manner. You also need to be sure about including a drop-down menu that allows you to make things segmented and clear. The specifications of products also have to be organized well, they have to be made more feasible and easy to handle for every single user.
- Organize your products well
If your products are thoroughly organized, then the users will find no difficulties in finding what they want. At the time of listing the products into the platform, you need to put them categorically so it is easy for the users to find them. When you want more items to be loaded into the platform, you can always hasten the search process and make the results faster for the users.
When the results are faster and customers are finding the products effortlessly, you can certainly get what you want. They could the particular category of the products they want and get done with it in no time. This would enhance the overall functionality of your platform, it would also help you handle voluminous traffic without deploying too many additional resources. By making the products available in categories, you remove all the doubts from their mind and allow them to purchase in the easiest way.
- FUDs and FOMOs are useful
You may equate it to playing with the customers’ psychology, but it is eventually very profitable for you. It is not that you have to display a fake status of products running out due to fast sales even if they are available, but when they are selling you have to make the customers aware of it. You need to make it very conspicuous to the visitors that the particular is selling quickly and they may not be stock for very long, this is a tried and tested method of selling that has yielded positive results always.
- Search Bar
That is an essential feature for any e-commerce website or mobile application as the product a customer is looking for may not be flashing on the screen always, it could be something very specific such as pen-knife, sleeping mask, etc. It is not always electronics, clothes, and kitchenware that the customers look for, they could look for any sort of products that they might feel shy buying in a physical store. Thus, you need to make sure that there is a search bar that helps them look for that specific product and you must also use more keywords so there is more probability of the maximum products showing up.
- Filtering of products
At times, customers need to search for products in a particular price range or they are very specific about the brands.
To make this kind of search feasible, you have to accouter the platform with filtering options. The users of your platform should be able to sort out differently based on their price, brand, size, color, etc. This does not only make their experience better, but this also gives more chances to more retailers and manufacturers to sell their products on your platform. When that happens, you definitely get more goodwill from the sellers and they are likely to opt you for enlisting more products.
This particular option should be noticeable and is usually placed at the left-hand side corner of the e-commerce websites and applications. You can follow the suit as the customers are used to finding that button on that particular location. You also have to deploy some smart tactics of web designing so the customers the whole interface provides better visibility. It should be placed at the top of the menu bar and should be functional always without any errors.
- Easy browsing
The whole purpose of using cutting-edge software and learn about different methods is to make the browsing of products easier than ever. While developing the platform, it should be kept in mind that the overall functionality should be more organic and seamless.
There are different formats and modules available for making your website or application highly feasible for the users. Whether it is a particular feature or the UI/UX, everything needs to be streamlined and aligned in the right way. You have to decide on how you want to show all the items and accordingly arrange them, the alignments and different views of the products have to be discussed beforehand. You also need to be mindful of the formation and conversion points as they help in shaping up the business.
- Grid Layout
With a grid layout, it is very easy to view different products and moreover, it is easier to develop. At the time of browsing products, it becomes a great help with the combination of intricate columns and rows. Even if they initially seem a little cramped up, they make space for all the items and make viewing easier for every customer. Even when you are working with a diverse catalog, it is easy to make the pages visually appealing and to equip them with better features. The proper distance between the products can be maintained and you can give out a perfect view as well.
- Mobile Optimization
Even if you plan to launch a separate mobile app of your platform, it is very important for the website to be optimized for mobile phones. With this, you can make your platform adaptable on all the devices as the users may be accessing the website from a tablet or any other hand-held device.
By doing this, you enhance the chances of gaining more traffic on your websites and even make the handling of visitors effortless. That’s true, you have made the website ready for different operations system so it could be accessible universally. Most of the platforms make it compatible with Windows, macOS, Android, iOS, if you want, you can also include Linux and a few other options. It would definitely eke out positive results for the business and make it ready for different ventures.
- Social Media Association
For making the presence of your platform ubiquitous, you must engage with all the prevalent social media websites and promote your business in full swing. You may also involve influencers who can provide you great results and increase the visibility of your brand over the digital space.
It is recommended to employ some smart digital marketing tactics such as SEO to reach each and every customer across the globe. For doing that, it is a must that you team up with experts who can give you fecund outcomes in increasing the popularity of the platform.
- Branding Efforts
Branding an e-commerce website includes plenty of techniques and their optimization to the hilt. There is a lot more than securing the far-reaching presence over social media and it has to be done effectively by someone who has led multiple digital marketing campaigns.
To make this possible, you need to make every possible effort to make your brand popular among the target audiences. The efforts need to be consistent and there should no leniency even after your brand has become considerably popular. You need to be one step ahead always and maintain the buzz around your brand, it should be ceaseless and functional in every possible way.
Technoloader is a company that delivers all the merits defined above and ensure that your e-commerce venture is an absolute success.
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